07Feb

Minimum wages In Africa: what countries pay better?

Minimum wages set by the country’s legislation is known under different names (SMIG, SMIC, SNMG) and is subject to a lot of debates among social partners from different countries. Depending on the country, we call them guaranteed minimum pay among professionals (SMIG), growth minimum pay among professionals (SMIC) and or minimum national guaranteed pay (SNMG). It actually refers to countries’ minimum wage set by legislation. We will be looking at finding the French speaking African countries that offer the highest paid salaries.

A comparative analysis of different minimum wages that African countries offer allows us to say without an ounce of a doubt that Morocco is at the top of that list. They set the bar high with their minimum wage of 137,095 FCFA which is the highest. So on a scale of 1 to 18 countries, Morocco is the number one African country in terms of minimum wage in African countries. In the country of sheikhs, the latest salary review was on July 1st 2014 and showed a rise of 10% making the minimum wage reaches 209 €. Other countries like Equatorial Guinea and Algeria also hold a good position in that ranking making those countries become the 3 countries with the highest minimum wage in French speaking Africa. From 90,000 FCFA in 2002 in Equatorial Guinea, the minimum wage is now at 128.000 FCFA (195 €) and in Algeria it went from 93, 258 FCFA to l112,000 FCFA (171 €).

Thanks to the last promises from presidential campaigns in French speaking West African countries, the minimum wages in those countries have raised a little. That is the case of Ivory Coast where the minimum wage has reached 60,000 FCFA (91€) since January 2014 so a 39% raise. In Benin, the Council of Ministers from April 16 and 17 of year 2014 has got the minimum wage up to 40,000 FCFA (61€). However, it is in that same area in the French speaking West Africa that we found the lowest minimum wage like in Mali (31,370 FCFA, 48€), Niger ( 30,047 FCFA 46€) and Mauritania (30.000 FCFA 46€).

Cameroun has the lowest minimum wage in Central Africa with 36, 270FCFA (55 €), despite being the driving force of that part of the continent. The Republic of Congo on the other side, can be proud of its pretty good minimum wage that reaches 90.000FCFA (137 €). It’s followed by Gabon with 80.000 FCFA (122€). The promise to raise the minimum wage in Gabon to 150,000 as said by the President Ali Bongo might allow for the minimum wage in the 18 French speaking countries to reach 62.358 FCFA (95€).
After an agreement between the Senegalese trade unions and the employees, the minimum wage in Senegal has increased by 44, 8 % going from 302,89 francs CFA (46 cents euros) per hour to 209,10 FCFA (32 cents euros) presently.

What ever the case, just because minimum wages are a reality in majority of African countries, it doesn’t take the fact that there is a lot of unregistered,undeclared employment where wages are paid under the minimum legal limit.

05Feb

Things recruiters are looking for in an accountant’s resume

Each job posting corresponds with a certain profile, certain criterion that recruiters are looking for. Therefore, if you send your resume for an accountant’s job, know that it will be in your best interest to put the focus on the important assets that you possess. Remember that one day you might just have a key role to play in that company’s finances. As an accountant, you are responsible for the maintenance of  the accounts and that career calls for precision, a strong sense of expertise in terms of analysis and synthesis. In this article, we will bring the light on what recruiters will be looking for in an accountant’s resume.

A sense of synthesis, an essential quality for a good accountant to have…

As an accountant, you are usually known to have a good sense of synthesis. Your recruiter will expect to see that naturally appear in your resume. With this in mind, the layout and the length of your resume could be subject to several interpretations. That is at least according to

Sophie Durand, senior consultant for the specialised firm Fed Finance in Toulouse. “We still have too many resumes that fail to deliver a proper structure and that does not benefit the person applying for an accountant’s job”, also comments Bruno Fadda, associate director at Robert Half France. So, unless you are an accountant with a 10 years experience resume, the resume of an accountant must all fit in one page. Also, you must write your resume with clear parts, precise dates, a consistent font throughout the document and a good alignment of all the components. The person who will read it will be therefore tempted to let you manage the accounts of the company.

Make mention of your specialization on the header…

When a recruiter receives the resume of an accountant, he should always be happy to see on his header the type of specialization he has, like for example if he is : a general accountant, a payroll service provider, an accountant assistant, an account receivable specialist, …”that title can come with certain skills like software mastering, ability to speak another language or to know about other standards” says Bruno Fadda

Work experience : size up the different areas when you operated 

As an accountant, It is also important to put in your resume the size of the companies where you worked at and the areas that you managed. The same is true for workforce number, the revenue of the company, the number of branches where you were involved in…For a general accountant profile in charge of closing accounts, what has been your first action: an audit? inventory reports, tax reports? According to Bruno Fadda, “ in the work experience section of your resume, it would be important to size up the different areas of operation”. he also adds that” the candidate can also mention if he has been part of specific projects : a new software implementation, renewal of certain procedures.”

Qualification: A 2 year degree minimum in Accounting and Management

It is highly recommended to have in the qualification section, the latest degree you have earned related to accounting, then scroll down until the high school diploma. The recruiter expects a minimum of a 2 year degree in accounting and management or a level 3 French diploma “Diplôme de comptabilité et de gestion (DCG)”, equivalent to a bachelor degree in accounting.

What about the skills in using computer tools? 

A good accountant should not be able to live without computer tools. Those are important in that profession. That is the reason why it is highly recommended to make mention of each and every accounting related software that you master : SAP, Ciel, JD Edwards, Oracle…  Excel is also a must. If you are proficient in macros, Recherche v functions, pivot tables management, do not hesitate to write it down on your resume. It will set you apart from the competition

03Feb

managing return to work after maternity leave

Returning to work after a maternity leave is not easy. The changes happening in your life after you’ve just had a baby are so overwhelming that you feel like you must be available mentally, physically and emotionally. This state of mind mixed with the physical changes that naturally come with having a newborn make it difficult,nerve-racking even stressful to go back to work. Or worse, mind you end up losing your mental balance. You will find here some tips on how to manage your return to work after a maternity leave.

1. Reach out to your company to prepare a good transition from your maternity leave

It would be a mistake to go back to work after a maternity leave without being mentally prepared. It is strongly advised to not make it too sudden. So if you still have two weeks left before you return then try to put yourself back in your own shoes as an employee. Start your preparation by reaching out to your workplace. Do not hesitate to contact your manager to ask him about any new updates in terms of strategies. You must also contact the person who is replacing you so he can give you the last informations about the undergoing files. Be ready to eventually find some new changes in your work schedule. Contact the HR service to find out more about that. A lunch with your colleagues could be a good idea to help you get back in the mood and share a nice time with them. Just make sure to slowly soak in before the big return.

2. Make sure you organize a transition period for the baby before you go back to work

When you are a mother your balance and the well being of your baby come as a pair. That is the reason why you must prepare the baby to the upcoming changes coming in his life with you having to go back to work. This preparation should be done as soon as possible so don’t wait until the last minute to do it. Once you have all the childcare settled and under controlled, it will be important to organize a transition period. Take advantage of that last week before the end of your maternity leave to do a smooth transition. If it is done right then you should be able to anticipate the eventual setbacks to the new planning so the baby has no problem adjusting to his new life. In any case, it is crucial to organize a transition period for the baby before you get back to work so there is no risk of a sudden break in the child’s life rhythm. Specialists actually all agree on the importance of a step by step transition.” It is important for this adjustment to be as progressive as possible” gives Myriam Szejer as an advice. “ It is important to go to the places where the baby will be staying, to make him discover new scents, to leave him there on specific times for one or two hours then a whole day” explains Sylvie Sanchez-Forsans. The idea is to “to let go of the privileged relationship” and create a “new environment”.

3. Trust yourself again…

You must learn to trust yourself again so you don’t experiment any shock following your maternity leave because after you have been away from the office for a long period of time, it can be difficult to get back to your work activity. Many women go as far as doubting their abilities and skills. This feeling of lack of trust is widely present among lots of women who return to their jobs after a maternity leave. Thus, the best way to bring back that trust is to make an assessment of it before your return. “You need to take the time to focus on your accomplishments, on your main skills, what was working very well before you were gone for those few months. This small list allows you to remember and rekindle your trust in yourself. It also serves as to remind you that this is also what people who are in the same work environment as you,  remember about you,” advises Jenny Chammas, life coach and founder of Coachappy.

31Jan

how to answer the salary expectation question?

Most of the time the salary expectation question can seem awkward during the job interview. A salary expectation represents what a candidate expects to be paid for a job and is a question  that recruiters ask for majority of the time during the process of a job interview. It is, therefore, important for the candidate to be ready for that question so he is not taken by surprise. But how do we really answer the salary expectation question? Find in this article the best answers to that question.

Offer a number and put a question right after it so you don’t give a closed-ended answer

There are many answers that could be said to answer the question about the salary expectation. However recruiters do expect to hear about a yearly based net salary. That shouldn’t be a reason for you to give a fixed salary because after all the goal of a salary negotiation is to have the maximum the employer could offer you, thinks HR specialist Thierry Krief. He adds «  if you give a non negotiable number then naturally it is not opened for negotiation ». In an effort to not breach the conversation which is detrimental to the negotiation, we suggest you don’t answer with standard questions like «  I need » or « I want ». Answer with something more like: 45 000 euros a year salary sounds fair, what do you think? » Answering with another question opens the conversation.

The bold move : “ the higher the better”

You could also respond to the recruiter’s question about the salary expectation by saying the very bold words “ the higher the better”.  Be careful though because if it is not done in a very humorous way it could be misinterpreted. Basically, if you do not have a good sense of humour do not say it.

The flexible response  : Provide a salary range

When they ask you a question about salary, it happens sometimes that you provide a salary range rather than a fixed amount. It is a good answer but make sure to do it the right way. When you provide a salary range your desired salary should be the lowest one and you should be able to explain why you want more or else you could lose your credibility. That is at least according to the HR specialist Thierry Krief. From his opinion it is strongly advised to not under evaluate your salary range because it could make you lose the position. “You don’t make yourself more marketable by lowering your value,” he added.

What not to say at any mean: “How much can you offer?”

It there is one thing that you should never say to the recruiter it is “ how much can you offer me? This answer is counterproductive in the sense that the recruiters want to have candidates who know their worth. You could happen to not know the salary for that specific job. In that case you should look at studies about salary ranges available online. Anyway, be ready to provide some proofs to justify your salary expectation, for example you can show them you pay slip. Highly demanded profiles can ask for more based on their accomplishments.

30Jan

After a job interview when should you call

It is quite often for recruiters to not tell you how soon they will contact you afterwards. You could stay a long time without hearing from them.

After a certain time of patience, you start to wonder if you should contact the recruiter or no, but you don’t want to be seen as someone impatient or hasty. How do you handle all that? Here are some tips to help you put all the chances on your side.

Do not rush into follow-ups

after an interview, many candidates long for that phone call especially when they had the feeling that there was a real connection with the person they were talking to and that it went pretty good. As a candidate, if you happened to be in that type of situation, you must not give in contacting the recruiter right away. You must understand that, first the company allows itself a certain time to process and select the candidates, and the person you talked to might not be the only one who gets to decide in others words it might not be up to him.

Next, do not rush into sending a follow-up message to the recruiter immediately afterwards because if you are actively looking for a job, it is good to have in mind that you could possibly have other opportunities and that you are not putting all your eggs into that one basket. If the recruiter had expressed to you that the position was available immediately then there is nothing wrong with sending a thank you message the next week just to let them know that you are here.

When is the right time to send a follow-up ?

If after waiting for ten days, you still have no feedback on your application, then you should send a follow-up message. That would be a second opportunity for you to expose your motivation and explain briefly the reasons why you are interested in this job. “if you have had an interview with the hiring company and they have given you a time limit on the feedback that just passed then you can send a follow-up email to the person who you told you about it “two days after due date “says the counselor Laurent Hyzy leader of Alterconsult. If you still have gotten no answer from that follow-up then send another one every week, stop at three. If on the other hand, the recruiter had informed you that he would reach out to you but will not give you a certain time limit for doing so then send a keep in touch email every month to let him know that you are still interested in that position. At the same time, commit yourself 200 % into other possibilities“ she added.

Phone calls or emails follow-ups ?

 

You can send a follow-up through emails or phone calls. However, the second option should be the first choice, especially if you have applied for a position in a small company or if you have had a special connection with the recruiter who manifested some interest in your application.

Make sure to only contact the person who you have met with. If you have to go through the

switchboard then when asked about the reason for you calling: “I would like to speak with Mrs or Mr X following our meeting on [date] because he or she was supposed to call me back.”,

suggested a HR specialist. If they tell you that that person is in a meeting then give you name and number so he can remember you and directly contact you on your phone.

29Jan

Yearly performance review: getting ready for it

It is impossible for an employee who cares about having a successful yearly performance review and gain a variety of profits that come with it, to go through that assessment that is extremely important for one’s career path, with no prior preparation. It is, therefore, highly recommended to prepare as thoroughly as possible. For both parties, whether it is the employer or the employee, a yearly performance review is not to be taken lightly. You will find, in this article,  all the essentials you need to know to calmly deal with that assessment review that is generally something very stressful for a lot of workers. We will see how to be ready beforehand, for the yearly review itself. It is even more necessary knowing that it is unthinkable to go to it without preparing that assessment down to the smallest detail. There is a reason why normally, they inform you about your yearly performance review about 15 days before, actually.

 

A. Self-evaluation, an essential step before undergoing your yearly performance review

 

A yearly performance review is an assessment that asks for a maximum of objectivity because after all, it is a way of improving. This is the reason why, as an employee, you need to go through the process of a self-evaluation before the actual interview.

Usually, you must go through that process all year long but if that is not the case, take advantage of those 15 days that they normally give you to think about it and put in writing all the elements that would allow you to be as accurate as possible on the big day. A self-evaluation represents an essential step to successfully pass your yearly performance review. It is crucial to be objective if you want to earn some credibility from your employer. In brief, a self-evaluation for a yearly performance review must be done in 6 big steps.

 

B. The steps to a self-evaluation for a yearly performance review

 

1. Do a report of your year. It must have a direct link between your accomplishments and your goals.

2. Make a list of your main accomplishments and of the areas where you struggled throughout the year.

3. Complete an accurate self-evaluation. How well do you know or are you efficient in your way of handling this or that task?

4. Identify the areas where you might need some improvements. Keep in mind that being objective can only work on your favor and will show that you are clear headed and capable of questioning  yourself.

5. choose some potential training in areas where you are struggling with. Based on areas where you need improvement, you should be able to know if and where you need training.

6. Draft your short term and long term goals : how do you see yourself developing within the company, what next steps you plan on taking toward your career path? Have you decided to leave the company and when exactly are you planning on doing so?

 

C. Carefully fill out the evaluation table…

Your company could possibly hand you an evaluation table. If that is the case then make sure to fill it the right way. If you use that tool the way you should use it then it should allow you to identify your assets and you weaknesses in terms of improving. A well written evaluation table should contain  objective elements.

The goal of such a document is not to judge you as a person but to put you in a perspective of analysis of your performances and your behaviors so you can take the actions that are required. In other words, self-evaluation is a way that allows you to have a review of your assets and your weaknesses so you can find your own ways of improving them. Once you have done this assessment, you can peacefully go through the yearly performance review itself.

27Jan

Expatriation in Africa, an opportunity not to be missed

One can’t help but admit that Africa represents one of the main driving force in today’s world growth unless you want to resist to the idea. With an interesting average growth rate, this last few years, the black continent has been attracting multinational companies and investors from all over the world. Turning to Africa has become a very promising trend. This has led to expatriation in Africa being something very popular and more and more important.

Why go to Africa?

You could have a good career opportunity in Africa if you were to work there as an expat. It is however, a priority to know ahead of time what is going to happen to you once you get there no matter how you managed to get a job abroad. In addition to getting an opportunity to learn about a culture that is different and rich, working in Africa will allow you to live a less expensive life because usually life is more affordable in African countries than in Europe or in any other continent. Therefore, you could live a better cheaper life. In terms of housing, the opportunities that you will have are way more interesting.

Work opportunities to take on in Africa

According to World Bank’s estimation, the economic growth of sub-saharien Africa should reach an average of 3.6% in 2019-2020. Thanks to that number, the emerging countries of the continent have been getting more investments from companies. Not only does it contribute to reducing the unemployment rate but it also increases career opportunities for expats. The fact that the oil sector is one of the most promising ones in Africa goes to show that. Angola, Ivory Coast, Ghana, Gabon, Algeria, Libya and recently Senegal represent important oil production poles. Thus, due to oil windfall operating needs, the construction business has been booming in most of those countries. Also, the fast growing banking industry is creating new career opportunities for expats. They have been getting opportunities in Maghreb and West Africa in that specific department.

Preparing your departure to Africa

Even though Africa is a land of opportunity, we wouldn’t recommend you to go there without being well prepared. It is actually a must. So, way before you sign your expat contract, make sure you are fine with the terms and conditions that they offer, the financial part especially. That way you won’t have no bad surprise. Even better, it is preferable that your contract also mentions the conditions of your return. The minute you sign the contract, make sure that all the legal conditions are met to allow you to work peacefully in your host country. From the resident visa to any necessary permit that allow you to do your job. You must also check that all your shots are up to date before you get on the plane. For example if the yellow fever vaccine is mandatory, the hepatitis A and B are only highly recommended.

23Jan

how to have a successful business in Africa ?

This last few years, we have been told over and over that that Africa is a land of opportunities and that actually happens to be true. The future of Africa is shaping up and leading us to believe that wonderful surprises are to come. The fact that Nigeria has joined the G20 is a proof of that and soon more African countries will do the same, with no shadow of a doubt. However, even though it is true that Africa has true potentials, as an investor, one should know how to go about it in order to make it. Therefore, even though a lot of businessmen have chosen to go to Africa this last few years, as we are noticing foreign companies sprouting all over the African continent, nonetheless plenty of them have yet to entirely benefit from what African has to offer. Why? A lack of knowledge of certain tips and certain cultural codes that are specific to each of the many countries that make the African market.

A good knowledge of the cultural codes

The first thing that an investor should do, if he seeks to have a successful business, is to realise how necessary it is to adapt culturally, to be well prepared and to know how to approach the African market. This is even more true considering the fact that Africa is large and home to many ethnicities different from one another. They have a different kind of living, a different way of thinking, a different way of eating compared to the country next door. “Slides are not enough, you need to know how to send a message. You must be capable of winning the trust of the person you will speak to. The only way of doing that would be to know the cultural codes”, suggested the counselor Fouad Benathmane, Export Area manager for the pharmaceutical lab company Bottu. Nadia Mensah-Acogny, Co-Founder & COO of the firm Acosphere seems to agree with that because she thinks that it is necessary for people who want to come in a sub-saharan country to get information about the culture, about how to approach the people from that country, about how to speak, how to gain trust.

Learn to know Africa !

It is always important for a foreign investor to know Africa. In order to do that, many are those that take some days off and go to a hotel. Even though it is an interesting initiative, it is not however good enough to claim to know the country where you are coming to. Also, Africa as told on the internet, in books, or by friends is never the same as when you experience it for yourself. When you decide to launch a business in Africa, you must conduct a proper assessment of the African market. You need a total immersion for at least 2 or 3 months. Even if you are from Africa and need to settle your business in a country different from the one you were born in, that immersion is necessary to you too, even if it is somewhere you are familiar with. It will help you try on differents countries, whether in West Africa, in Central or even North Africa.

Take the time to do an assessment of the African market, its potentials and its needs.

An investment requires a market assessment no matter where you want to do it. In order to have reliable elements about the African market, giving some money that will allow you to have access to some elements from inquiry results from Marketting firms, is not a waste of your money. This is a valuable tip to take seriously into consideration. 
especially if you are an investor who cares about making it in the African market. Don’t make the mistake of thinking that the few things you know about Africa via the internet will allow you to have a complete idea of the real challenges of the market. Only specialists will be able to give you a straight and honest answer because after all investing somewhere is not something to be taken lightly.

22Jan

African job market: focus on 3 jobs with great future

In a world where the digitization of the economy is moving at the speed of light, the ICT sector is one of the most dynamic ones all over the world. That dynamic conqueror of digital economy does not spare the black continent. The ICT sector is one of the most popular industry in that part of the world. ICT and tech startups industry have widely spread all over Africa, co-working spaces and incubators have been sprouting up. From Mauritius Island to Kenya, going through Ghana, Nigeria, Senegal, it appears as Africa is about to boost its growth thanks to ICTs. This new trend contributes to the creation of new jobs that require ICT skills, something that people specialized in that area are very happy about. In this article, we will zoom in 3 promising career path to pursue in Africa.

Community & Digital manager

The Community and Digital Manager is multi-skilled person whose job is to manage and moderate communities. He must have an expert knowledge of social media like Facebook, Twitter, Linkedin, Instagram, YouTube, Snap. He must be able to manage one or many communities that are in those networks. He possesses multiple skills especially in the digital sector. The Community and Digital manager put it upon himself to meet with communities of developers, business owners and ICT decision makers, set up targeted flash meetings. The qualities of a good community manager consist of, among other things, being an expert in his line of business within his community, having a good knowledge of the web culture and being able to elaborate communication strategies on social media.

Business Developer

This active participant of the digital profession who has now become crucial, is in charge of finding new markets for companies that work with incubators. The Business developer attend meetings between companies and potential investors in order to help them negotiate contracts. The main role of the Business Developer is to overcome the issue of lack of funding of the company. For that reason, he has a key role in the growth of the company. The Business Developer job like many other jobs in the digital industry, is not really known in Africa. Nonetheless, in view of the recent shift of trends and because it is so important, everything leads to believe that this job is going to evolve.

Hub Manager and project manager of a coworking space or an incubator

His mission is to manage the team of the company and its development. He is also in charge of seeking funding and finances. The Hub Manager and project manager of a coworking space is in charge of the local and international visibility of the organization. This executive must possess the ability to develop relationships with other companies, networks, universities, investors, multinationals, in many countries. There is nothing wrong with the incubator trying to do some Business Development for companies and bring them counseling on their business model, their fundraisings or call for tenders. He supervises the creation of new coaching and events programs. People who are interested in a promising career in Africa can indeed opt for that position which is becoming more and more popular in the African continent.

17Jan

Cover letter: the 5 mistakes not to make

Almost all HR specialists agree on the fact that a well written cover letter makes a big difference in the eyes of the recruiters even though the point of having one is questionable. This is the reason why some mistakes are not to be made in the process of writing it. Find out about those mistakes in the following.

1. A neat layout

There is a lot of cover letters that fail to convince recruiters because of a bad choice of characters, a bad size of police, but also a layout that is not accessable. A good number of candidates have a tendency of neglecting those aspects because they don’t know that the layout of a cover letter is the first thing that reflects the personality of a candidate for a job. Actually with all the dozens or hundreres of cover letters they will have to read, they will obviously be more interested in the ones that are neat and easier to read. «Form rather than substance » as we say. It is better to opt for one with the same simple police size and character like Times new roman, calibri or cambria.

2. Bad editorial quality

It is necessary for a cover letter to be simple and clear. For that reason, you must use a comprehensible vocabulary to make yourself understandable by the recruiters. You must also avoid spelling mistakes and poorly worded sentences. Those mistakes are just as bad as syntax errors which are quite frequent in cover letters unfortunately. Based on recruiters experience, there are plenty of candidates who write their cover letters in the rush and don’t take the time to read it a few times. Also, lots of recruiters have some issues with “a texting generation” that have yet to find an everyday editorial habit that doesn’t contribute in making recruiters take them seriously. Thus, we would recommend you to have other people with more sense read it for you before you submit your application.

3. Do not force a connection between the future of a company and your own.

Let us remind you that a cover letter must have three parts: the candidate must show that he knows the company and is informed of the challenges that come with the job. He must show that he has the skills the company is looking for and must insist on the fact that he represents the perfect match between his professional skills and the vacancy. Finally, he must show that his personal ambition correspond with the interest of the company and explain how, give proof that hiring you would benefit the company. This is even more true knowing that the recruiter needs to be persuaded that the candidate will be present in the future he has planned with the company. In brief any candidate who wants to submit a good cover letter must follow three steps. Be well informed about the company, show how your skills match with the job vacancy, make a connection between your professional career and that of the company.

4. Not knowing how to present your arguments

The first goal of a cover letter is to answer one question: why do you want this job? At the end, the answer to that question must allow you to convince the recruiter with actual facts. However, it is sad to notice that lots of candidates find it difficult to present arguments and be convincing. But it is essential to show that we are better or at least more suitable than others by showing out in the letter, one’s performance from previous recorded experiences and how it matches with the job vacancy.

5. A lack of quick summary

You probably don’t know it but, a long cover letter does not work in your favor because it shows out how you are not capable of going straight to the point. Unfortunately some candidates believe that if they don’t write couple of pages, they won’t put all the chances on their sizes. Quite to the contrary, majority of recruiters select the profiles of people who knew how to be brief and specific. Basically, a one page cover letter is perfect. Two pages max. Cover letters are where concision and precision are essential.