In this new space that is Internet, companies present a part of their life: activities, values ??and principles, information, job offers … This digital life often passes through many services that sometimes have no equivalent in their real lives. It allows to communicate through a periodical publication of contents on websites and other blogs, a sharing of contents with the social networks, to publish its opinion on products and proposed services, among other possibilities.

Using these different services, companies leave “footprints” on the web. Some of these traces are neutral or insignificant and others can have a very significant impact on their non-digital life, both for identification and reputation. What types of impact can they be? What is the image to convey for a company? How to control its corporate image?

  • Digital life and its impact on recruitment

Social networks, information sites, official websites. The corporate image is permanently maintained, almost as much as for its human resources or the availability of its raw materials. Why ? Because it has a significant impact on the choices of future collaborators when deciding whether or not they can work with you.

In the best case, what we can wish you, this scope can be positive. In particular, it can increase your reputation in a market that you ogle as well as in other markets that you did not expect to reach. Also, for the level of the employees who apply for a job offer in Africa, and who are already convinced, a good reputation on internet can be even more reassuring, which can have a greater added value on their motivation and their desire to work for you instead of another company. When a talent from the diaspora thinks of returning to Africa, be sure that very often, it first aims the companies with the best reputations among those proposed to it, in terms of both human resource processing and activities’ intensity.

Dans le meilleur des cas, ce que nous pouvons vous souhaiter, cette portée peut être positive. Elle peut notamment accroître votre notoriété auprès d’un marché que vous lorgnez tout comme sur d’autres marchés que vous ne pensiez pas atteindre. Aussi, au niveau des collaborateurs qui postulent pour une offre d’emploi chez vous et qui sont déjà déjà convaincus, une bonne réputation sur le net peut encore plus rassurer, pouvant avoir une plus grande plus value sur leur motivation et leur envie à travailler pour vous au lieu d’un autre. Lorsqu’un talent de la diaspora pense à rentrer en Afrique, soyez sûrs que très souvent, il vise d’abord les entreprises avec les meilleures réputations parmi celles qui lui sont proposées, tant au niveau du traitement des ressources humaines que de l’intensité de l’activité.

However, e-reputation can also destroy you, by misinforming at the wrong time and in the wrong place, giving the advantage to other companies for example.

  • Your corporate image, your shop’s window

What you have to know first of all is that your digital life is neither more nor less dangerous than your real life! However, as much as on the road networks, we respect a road code to avoid accidents, on the information networks, there is also a behavior’s code that avoids incidents. In addition, tools and methods exist to help you protect your most sensitive personal data if, as in driving, you are not as efficient in securing your personal data.

Against the risk of leaving footprints that hurt your reputation, you may decide not to publish anything or do it anonymously.
Having a digital reputation means being transparent, showing your ability to share information, to express ideas or opinions about market fluctuations, but to use the information technologies that are today, at the heart of the performance of any organization.

  • Why is it important to control your reputation?

It is necessary for firms to use the web-based tool as a means of communication to evolve and obtain wider awareness, any important criterion of today to seduce the market. However, this can quickly turn against a company, when the opinions are unfavorable, whether it is fair or not.

Very often, the Internet user who is aware of the e-reputation for a company, its products, but also its leaders, without necessarily verifying the veracity of the words that will be offered. It will often welcome them as they are, and this is highly detrimental to business and their development in one market or another.

This is the reason why business managers must identify the ins and outs of the e-reputation for their goods and services, first by applying different means to counteract certain data concerning their market, their positioning or realities. The same applies to the protection of the personal data of the various managers; any kind of defamation that may affect them can cost the entity a high price.

E-reputation, in the 21st century, has become a real economic issue for companies. Indeed, a real network was born with the web which has become a means of expression for each and every one of us. Opinions are made known, forums are filled, social networks are also used to express agreement or disagreement, satisfaction or dissatisfaction. And it is a system as virtuous as it is vicious for companies as for individuals.