In this study conducted by Deloitte Senegal, the behavior of companies in Africa in relation to digital is the big focus: their degree of impregnation in this new sector that has become key. However, if most African organizations are aware of the importance of digital and make efforts, there is a skill gap issue “necessary for the success of a major digital program” Barometer of the digital maturity of African companies African organizations, whatever their size or location, are impacted by the development of new technologies and their quick implementation on the continent. From the simplest tools to facilitate everyday business processes to more advanced solutions for more in-depth market analysis, digital offers unprecedented opportunities. What is the level of expertise of African companies and organizations facing these trends, which affect all sectors but also all public and private actors? Among the main figures of the study:

  • 87% of respondents or almost all organizations most sensitive to digital say they have a customer database, which allows them to capture all information (personal information, geographical data, consumption, etc.). . However only 42% use and / or monetize this information.
  • 43% of participants say they allocate more than 1% of their global budget to digital initiatives.
  • Almost all the organizations contacted, declare having initiated at least one reflection on the digital. However, a digital transformation program is identified as a complex initiative, requiring the definition of a clear strategy, but also the setting up of an entity dedicated to the management of these initiatives. More than half of the organizations across Francophone Africa have set up an entity capable of managing these initiatives.
  • All sectors more than 80% report having a device for monitoring their E-reputation, whether manual or automatic.
  • Only 20% of organizations believe that they have the necessary skills for the success of a major digital program.
  • Companies with an e-Commerce platform represent only 1% of respondents. The online presence of companies across Africa is, in most cases, limited to a simple communication activity, and is very rarely accompanied by value-added services.