After inclusion and diversity, a new keyword is emerging in global management: belonging. In Africa, this concept resonates deeply, as it ties to cultural, community, and identity roots.
Major HR surveys (Top Employers, Deloitte Human Capital Trends) agree: an employee who feels they belong to a community is more engaged, loyal, and productive. The quest for meaning is now accompanied by a quest for connection.
In organizations marked by linguistic, ethnic, and generational diversity, “belonging” becomes a strategic factor for cohesion. Some Ivorian companies are setting up “intergenerational dialogue circles,” while in Dakar, start-ups are creating weekly team rituals to reinforce a shared culture.
Key strategies for HR leaders:
- Establish collective rituals (breakfasts, storytelling, celebratory moments),
- Value diverse identities as assets,
- Create cross-functional interest groups (innovation, sports, environment).
Belonging is not decreed; it’s built. Successful HR leaders create spaces where everyone feels recognized in their uniqueness while contributing to a common purpose.
You can learn more by contacting us at: contact@talent2africa.com