In a world where economy is now highly digitalized, e-business have generated 1.462 billion of euros in 2014 with China and the USA on top. Africa is also part of the movement. Therefore, in the black continent, e-business have reached more than 50 billion in 2018. Despise the digital divide that defines the continent, this business that consist in buying and selling goods and services on the internet is booming in Africa. Indeed, only 26% of the population in Africa has access to internet. Moreover, e-business looks into being a real tool in reducing the unemployment rate. That is at least what a new study from Boston Consulting group revealed. According to them, a collaboration between the private and public sector in Africa could unlock the potential of e-business and boost up the economy of the African continent and create up to 3 million jobs by 2025.
From the conclusion of that report called « how can digital marketplaces propel jobs in Africa » and published by the Boston Consulting Group (BCG), digital marketplaces like Jumia Souq, Thundafund and Travelstart could create 3 million new jobs by 2025 in Africa. « Those ‘e-business’ websites that connect buyers and suppliers of goods and services, could also increase the revenues and facilitate the international economic growth all without disturbing the activity of the existing companies », the report added.
Africa is lucky enough to have a very young population and an emerging middle class which represents the perfect environment for e-business . However there are lots to do in order to give a real boost to e-business. The study of the e-business ecosystem in Africa helps us realise that this sector has a long way to go in the black continent. For example, in the report, for the digital marketplaces to really reach their full potential in Africa, public and private sectors must first work together to create a suitable digital environment. It also lets us know that in Africa approximately 58% of new jobs will be in the consumer goods sector, 18% in mobility services and 9 % in travelling and hospitality.
The obstacles that the expansion of e-business in Africa could be facing are, according to the report, the lack of infrastructures, of regulatory clarity and a limited access to certain markets. Policy makers, on the other hand, are concerned about issues related to securing citizens personal data and the possible risk of disturbance in the sectors of activity.
Nonetheless, despite the obstacles, we can hope for an evolution of e-business in Africa and in turn, the creation of new jobs in this continent that has become the main destination of investors. The Young Africans should therefore seize this good opportunity that e-business is offering to boost their chances of having a job. In order to do that, it is necessary to get a training in ICT.
