07Oct

Corporate culture in Africa: A major challenge in the recruitment process

All companies no matter how they are demand for their partners concerned to agree on a minimum set of rules and values. The same applies for the professional relationships. It is actually taken very seriously in that department. This reality makes the recruiter takes into consideration the corporate culture of his company when he is doing his hiring. In other words, in the process of hiring qualified people, he will have to make sure that those people will be able to adjust to the values of the company. What it means is that the corporate culture is now a legitimate part of the hiring process.

It could be difficult to give a simple definition of corporate culture because the term is very large. We can however say that it is linked to all aspects of the company, whether in a formal or non formal way, to its traditions as well as its inside dynamic that has been implemented throughout the years.

Corporate culture is not limited to a simple theorical concept with no real impact on the company’s functioning and organization. The least we can say is that it plays a central part in the recruiting process, both for the company and the candidate.

Some studies were able to show that hiring candidates in line with the corporate culture reduced turnover by 30%. It naturally implies that hiring candidates that don’t share the same values as the company could have a negative impact on its productivity.

In a more general way, corporate culture is a mix of different elements. The more noticeable ones being the dress code and the interpersonal relationship between co-workers. The work environment also represents a major part of the corporate culture depending on whether the employees are working in an open space or in enclosed offices.

Other elements are less noticeable like the work atmosphere, the managing style, or the interpersonal relationship in the company. The corporate culture is not the same if employees say hi by giving each other hand shakes or kisses.

What ever the case is, it is obvious that an employee who is in a culture that fits him feels more comfortable and has a better chance of having a long lasting collaboration with his employer.

In the other hand, a candidate coming in a company he doesn’t share the same values with will have a hard time feeling happy and adjusting. He will not have the type of behavior he is expected to have. Therefore, it would be difficult for that person to feel like he belongs. In short, there is a good chance that he will go somewhere else.

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