It started with tech companies but is becoming more and more popular by the day by all kinds of employers and recruiters. Why? Because it works. You have the opportunity to replay and review the interviews you conduct with just a few clicks of a button.
But can it ever replace face-to-face interviews? Is it merely just a screening tool? We ask our diverse group of panelists to discuss how viable of an option video interviewing is.
Video Interviewing: a Viable Option?
Adam Glassman, Recruitment Strategies Manager, Alorica
“Yes, most candidates have gotten over the fear of video interviewing, thanks to social apps like Facetime, Skype, and general video phone calls with friends. Companies have to ask three questions: 1) Is this right for my candidate audience? 2) Does this actually provide an advantage to my recruiters? 3) At what point in the process would we deploy this? Those answers will vary based on the company.”
Bryan Chaney, Director of Employer Brand, Indeed
“Video has always been a viable option for those that can access and understand the medium. Whether showcasing a culture or job experience on video to attract potential hires, or using video to ask and answer questions in the hiring process, video takes us one step closer to the face-to-face human experience. We use our senses to make judgment decisions (sight, sound, taste, touch, even smell) and the more senses we can leverage, the better the odds that we’re making a good decision. I’m just waiting on smell-o-vision enhanced Virtual Reality goggles.”
Nathan Perrott, Director of Digital Marketing Strategy, AIA Worldwide
“I think it depends on the employer, sector and job type, but in short, video recruiting is a more viable option for most. But mainly as a screening tool. I don’t think you can ever replace human face to face interviewing. There are issues with conscious and unconscious bias that video interviewing can help with too. Generations Y & Z will be more comfortable with this method, so for future talent / early careers campaigns it’s usually very effective. Video is also an essential attraction tool given how engaged users are with video nowadays.”
Chris Russell, Managing Director, RecTech Media
“Yes, it is for most higher level roles. It still may not be great for entry level jobs because those candidates are less likely to want to appear on video. At least that was my experience during my recruiting career.”
Jonathan Kestenbaum, Executive Director, Talent Tech Labs
“Video interviewing is a very commoditized space. However, it definitely does save time and money when interviewing candidates. I anticipate you will see a number of video interviewing technologies adding to their tech stack and building Candidate Relationship Management platforms.”